Trip.com, a leading online travel agency part of the Ctrip Group, is tackling this head-on by partnering with Amadeus and adopting Amadeus Master Pricer Instant Search to deliver the ultimate search and shopping experience to customers.

Used by the world’s leading online travel agencies and metasearch companies, the solution serves up the best available airfares within milliseconds, and without compromising the accuracy of those search results. Through a five-year technology agreement with Amadeus, Trip.com will be able to present the most economical, convenient and inspirational offers to travelers that fully correspond to their expectations, critical to converting online ‘lookers’ into ‘bookers’.

Amadeus Master Pricer Instant Search is designed so travelers receive an immediate response aggregated from millions of real booking results precomputed according to their needs. It uses advanced algorithms, smart cache refresh mechanisms and live availability check in order to deliver search results instantly without compromising availability or quality. With access to the most comprehensive airline inventory available, the solution provides recommendations for both round-trip and one-way searches and access to the lowest fares.

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