The Ministry of Tourism and Culture Malaysia (MOTAC), together with its promotional arm Tourism Malaysia, will collaborate with Tencent Holdings – China’s tech titan behind super app WeChat and mobile payment platform WeChat Pay – to create a digital tourism economy to attract Chinese outbound travellers to the country.

The initiative includes the creation of 40 five-minute videos that showcase unique holiday experiences in Malaysia including gastronomy, soft adventure, resorts and beaches, history, culture and heritage.

China is currently the top medium-haul market to Malaysia and the third largest tourist source market after Singapore and Indonesia, while Malaysia is among the top 10 Asia-Pacific destinations preferred by Chinese tourists.

Last year, a total of 2.2 million Chinese tourists visited Malaysia, a growth of 7.4 per cent over 2016. Through this digital initiative, MOTAC and Tourism Malaysia hopes to attract eight million arrivals by the year 2020.

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