Shangri-La Hotel is the first hotel in Singapore to engage guests in Asia via WeChat. With this new partnership, the hotel has launched a “Share and Win” campaign.

Shangri-La Hotel is the first hotel in Singapore to engage guests in Asia via WeChat. With this new partnership, the hotel has launched a “Share and Win” campaign to encourage users to share the news of this initiative.

The collaboration is a first-ever initiative by Shangri-La Hotel, Singapore to engage the rest of the Asian and International markets through WeChat. WeChat users can make accommodation and dining reservations, learn about special offers, understand the hotel’s facilities and check their reservation status upon subscribing to Shangri-La Hotel, Singapore’s WeChat official account at ShangrilaSG.

“The new-generation of Asian travellers are sophisticated, knowledgeable and tech-savvy. By engaging with them through WeChat, we are delivering our services and offers directly into their hands. This is one of many initiatives to strengthen our commitment to travellers from across the region, who appreciate Shangri-La Hotels and Resorts as their home during their business or leisure travels,” said Reto K. Klauser, vice president and general manager of Shangri-La Hotel, Singapore.

To kick off the launch of the official account, Shangri-La Hotel, Singapore will introduce a “Share and Win” campaign on WeChat. Starting today until 26 September 2014, users who participate in the campaign stand to win prizes.