Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time.

TOP 20 International Hotel Brands Board

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An Overview of Brand Changes

1. From the ranking:

2. From the year-on-year rate change：

3. The Fastest Rising International Brand Analysis

Table: Regent  Meadin Brand Index (MBI)Detailed Data(August)

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(1) Brand Index Changes

(2) Brand Analysis

Regent is a global luxury hospitality brand encompassing hotels, resorts, residences and cruises. Regent Hotels & Resorts currently operates hotels in Beijing, Taipei, Singapore, Berlin, Zagreb and Turks and Caicos, with hotels and resorts under development in Bali, Phuket, Kuala Lumpur, Montenegro, Doha and Abu Dhabi. Florida- based Regent Seven Seas Cruises operates an award-winning fleet of medium-sized luxury cruise ships that visit over 300 ports worldwide. Regent has come into Chinese mainland for over 10 years, but compared with other international brands came into China, Regent developed slowly in China. There were only one Regent hotel in China which located in Beijing.

With the rapid development of Chinese tourism market, Regent plans to open more hotels in China. According to the plan, Regent will open two hotels in Chongqing and Xi'an. In addition, Harbin, Shanghai , Guangzhou, Shenzhen , Sanya are also concerned by Regent for future development.

4. Key International Brand Analysis

Table: Best Western Meadin Brand Index (MBI) Detailed Data (August)

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(1) Brand Index Changes

(2) Brand Analysis

Best Western International, Inc., operator of the Best Western Hotel brand, operates about 4,000 hotels with over 1,000 employees. The chain, with its corporate headquarters in Phoenix, Arizona, operates 2,163 hotels in North America alone.

Best Western began in the years following World War II. At the time, most hotels were either large urban properties, or smaller family owned roadside hotels. In California, a network of independent hotel operators began making referrals of each other to travelers. This small and informal network eventually grew into the modern Best Western hotel chain founded by M.K. Guertin in 1946.

In 1964, Best Western took the first step towards global expansion when Canadian hotel owners joined the system. Best Western then expanded to Mexico, Australia, and New Zealand in 1976.

In 2002, Best Western International launched an upscale brand for some properties located in Europe and Asia known as Best Western Premier. Best Western is now one of the fastest growing hotel brands in the Middle East and Asia.

Introduction of Meadin Brand Index (MBI)

　　Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

　　MBI calculation formula: MBI=a*UI+b*MI+c*HI

　　Note: MBI refers to Meadin Brand Index; a, b, c separately represents weighting coefficient in the system.

　　UI(User Influence)

　　User influence is reflected by retrieval frequency of brand keywords in the China’s mainstream search engines for a period of time. The data are obtained through scientific analysis, calculation and weighting by MBIMS, which reflects the users’ attention for brand keywords.

　　MI(Media Influence)

　　Media Influence refers to the number of news reported by major Internet media which are related to the brand keywords. The data are obtained through scientific analysis, calculation and weighting by MBIMS, which reflects the media’ attention for brand keywords.

　　HI(Hotel Influence)

　　Media Influence refers to the number of news reported by tourism or hotel industry media which are related to the brand keywords. The data are obtained through scientific analysis, calculation and weighting by MBIMS, which reflects the industry’ attention for brand keywords.

　　How does MBI do the calculation?

　　The calculation is based on MBIMS (Meadin Brand Index Monitoring System), which is independently developed by Meadin.com. Targeting industry-relevant hotel and supplier brands, the system unremittingly and monthly keeps tracing Meadin.com, China’s major search engines and millions of netizens’ Internet behaviors on the database websites from other industries, sorting IP attributes of the brands’ potential users or actual users, collecting data from the aspect of user influence, media influence and industry influence.

　　Meadin Tourism Academy reviews and proofreads the raw database of the brand index, count up effective attention proportion by MBIMS, and eventually obtain the data of MBI through weighting calculation. The MBIMS also sorts according to the same category brands and ranks in accordance with effective attention proportion, reflecting the brand influence comprehensively.