Today’s traveler is apparently digitally savvy and wants to be inspired by destinations and authentic experiences throughout the entirety of their travel lifecycle.

Airbnb was one of the first to notice this macro-trend and capitalized on this opportunity.

NB: This is an analysis by Gilad Berenstein, CEO of Utrip.

The sharing economy poster child built a platform to connect travelers with hosts to enable them to stay like locals in their dream destinations.

Read original article