Lots of companies publish whitepapers as thinly disguised marketing. But a new whitepaper from Skyscanner, the travel price comparison company, has actual value. The paper outlines a business view that we haven’t heard a major travel booking company articulate before.

Skyscanner’s paper — A Vision for the Future of Airline Distribution — says that consumers will soon find that visiting metasearch websites will look sort of like a collection of branded airline sites.

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