Provincial tourism administrations from Shanghai, Hunan, Inner Mongolia and Shandong, as well as Chinese airliners participated in the Internationale Tourismus Boerse (ITB), which will last from March 8 to March 12 with estimated 180,000 attendees.

Although modern big cities like Beijing, Shanghai and Guangzhou, still stay on top of the holiday destinations, the Silk Road spots like Lanzhou, Dunhuang, Xi'an have become increasingly heated in recent years, said Shi Xiang, Frankfurt-based regional director of China National Tourism Administration (CNTA).

Some selected travel routes are along the historical Silk Road, an ancient network of trade routes connecting East and West, offering a similar experience as "the early explorers".

According to a preliminary report by CNTA, foreign travelers made more than 28 million visits into China in 2016, with a year-on-year growth of 8.3%.

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