The report suggests the industry is growing on average 30%-40% yearly, and is poised to reach RMB 1 trillion (USD 150 billion) by 2020.

Chinese tour operators are already seeing the impact. Ctrip, China’s largest online travel agency (OTA), is reporting a 400% YoY rise in their sports-themed tour products in the first six months of 2016, reported Jing Daily.

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