Hotel Jen Hong Kong, the former Traders Hotel Hong Kong introduces the revolutionary Hotel “Jen” hospitality concept to the city.

Hotel Jen is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. The transformed hotel offers travellers greater flexibility to blend the boundaries between business and leisure, supported by an authentic, ‘informed and friendly’ service style that will allow guests to discover the best of Hong Kong’s unique culture without undue fuss.

The Hotel Jen experience is reflective of the changing demands of today’s customers, both the new, more independently-minded, ‘millennial’ mind-set and the increasingly socially enabled ‘young-at-heart’ existing customer.

Mr. Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, said: “The opening of Hotel Jen in Hong Kong is a significant milestone in our ongoing roll-out plans to launch Hotel Jen across the region.

“As one of Asia’s premier gateway cities, Hong Kong represents the next stage in our overall strategy to launch the Hotel Jen brand in nine key gateway cities across Asia Pacific by March 2015.

“True to the new brand, the Hotel Jen Hong Kong team are embracing the changing demands of today’s more independently minded travellers; who seek simple pleasures, easy efficiencies and the opportunity to indulge their sense of adventure.”

Mr. David Preisig, general manager of Hotel Jen Hong Kong, said: “Hotel Jen is really a revolution in service ‘software’ as much as any physical ‘hardware’ change. It’s about changing our approach from the inside out. 

“Our established, loyal team have spent the past few months embracing the Jen values: fun, friendly and fuss-free. We are refocusing our service to the rapidly changing needs of today’s ‘millennially minded’ traveller.  We need to evolve with them, starting at the very heart of our hotel – our staff.

“It is their unparalleled local knowledge and their enthusiasm to assist the information-eager and culturally inquisitive customer that underpins this whole rebrand for us. Hotel Jen Hong Kong will still bring guests the same level of quality as before but now with a more intuitive service attitude and relaxed, friendly style.”

The new Hotel Jen Hong Kong rebrand is also a timely reminder of the hotel’s ‘hidden secrets’, with its 283 spacious rooms and suites looking out over sweeping Victoria Harbour, city and inspiring mountain views. The rooftop pool with stunning harbour views is an urban ‘hidden gem’; and the renown Café Malacca is an authentic Malaysian and Singaporean street-style food – all freshly prepared with the freshest ingredients and aromatic spices and herbs supervised by Head Chef Sunny Tse.  

Easy efficiency is supported by cutting-edge technology throughout the hotel, with fast free WiFi everywhere, always; fun and colourful mobile charging stations to keep your devices on the go; free shuttle services to the central business district and our location on the doorstep of the new Sai Ying Pun MTR station, anticipated to open in 2015, will connect Hotel Jen Hong Kong directly to the Airport Express and to Hong Kong International Airport.

An informed and friendly service style will allow guests to discover the best of where they are through unique recommendations, from new boutiques to finding the best local Dim Sum. The Hotel Jen team will be a guest’s own personal local lifestyle guide, making them truly feel like they are staying with a friend.

Home comforts include laundry wash and fold service at one price for unlimited items in the laundry bag, a PressReader app with free access to 2,500 online publications, replacing the traditional morning newspaper, and free coffee and snack-box-to-go options after breakfast are just a few of the many features on offer at Hotel Jen Hong Kong.

In the next phase of the Hotel Jen roll-out, Traders hotels in Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing and Shenyang will be rebranded from October 2014 to March 2015, bringing an intuitive service and relaxed, friendly style to the existing collection of mid-range hotels.

Hotel Jen development projects are under consideration in key gateway cities in Asia Pacific, with plans to expand globally in the future.