In October 28, Alibaba Group released its new brand “Go to Travel” officially. The predecessor of this new brand is "Taobao Travel" which was launched in 2010.

Alibaba Group Holding Limited (NYSE: BABA) is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals. It also provides electronic payment services, a shopping search engine and data-centric cloud computing services.

In October 28, Alibaba Group released its new brand “Alitrip” officially. The predecessor of this new brand is "Taobao Travel" which was launched in 2010. It is said that “Alitrip” will become an individual brand of Alibaba Group, like Tianmao, Taobao, and Juhuasuan which are all subsidiary brands of Alibaba Group. The domain name of “Alitrip” is Alitrip.com. Users can use the mobile APP is called “Alitrip”.(Translation by Ella)