Newmarket International, Inc. today announced that Hainan COSCO Boao Co., Ltd. ("Cosco Boao") has chosen Delphi to optimize their operations and enhance business growth.

Newmarket International, Inc. ("Newmarket"), an Amadeus company, the proven business solutions provider for empowering hospitality organizations to lower costs and increase revenue while improving customer satisfaction and guest loyalty, today announced that Hainan COSCO Boao Co., Ltd. ("Cosco Boao") has chosen Delphi to optimize their operations and enhance business growth.

Founded on March 20, 2006, Cosco Boao is a secondary subsidiary directly under China Ocean Shipping Company (COSCO). Cosco Boao has four business units: BFA Hotel (five-star), Boao Golden Coast Hotel (five-star), BFA Scenic Zone Management Company, and Golf Club of BFA International Convention Center. Their world-class conference facilities and tourism venues provide experiences beyond expectation for guests.

"Known to all, Cosco Boao provides the permanent location for the Boao Forum for Asia, offering extensive conference and tourism services. With growth of business and changes in the market, Cosco Boao faced some problems in our operations. We needed a solution to systematically manage clients, improve sales efficiency, and evaluate business with data and information," said Mr. William Wu, Deputy Manager and Marketing Director of Sales & Marketing at Cosco Boao. "After several rounds of detailed communication with the professionals at Newmarket, we are pleased to have selected Delphi."

Delphi MPE (multi-property edition) enables Cosco Boao to address the entire sales and catering process, especially allowing their group management team to better serve group members with ease. They are able to analyze their business at any time by tracking market trends and improve sales effectiveness.

"Newmarket understands hospitality very well, far more than many other software companies. With technology solutions based on nearly 30 years of industry experience, Newmarket helps us automate staff operations, improve accuracy and increase revenue," concluded Mr. William Wu.

"We are honored to work with Cosco Boao," said Jeff Hiscox, President and CEO of Newmarket. "I welcome Cosco Boao into our global family of customers and look forward to a successful partnership for many years."