A USD 10 billion tourism bounty in the Middle East is the target of HolidayMe after raising USD 7 million in a Series A funding round.

Investing in the company is Accel Partners, the global private equity group which has also previously backed HotelTonight, Kayak and Bla Bla Car.

Other participants include F&C Overseas Investment and previous supporter, Al Sanie Group.

The company says it will use funding round to improve its IT infrastructure, plot its regional expansion and for recruitment.

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