Ctrip and Chongqing-based offline agency chain Traveling Bestone, have jointly announced the signing of a strategic investment agreement, under which Ctrip will acquire a controlling stake in Traveling Bestone.

Ctrip and Traveling Bestone will fully partner on vacation travel services, and Ctrip will gain access to more than 5,000 offline storefronts located in second- and third-tier mainland Chinese cities. Ctrip and Traveling Bestone will also partner on product development, resource purchasing, sales channels, and travel consultant cultivation.

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