MakeMyTrip‘s look at Indian travel patterns says that 18-35-year-olds are “the driving force behind the changing travel landscape”.

Its 2016 Indian Travel Report highlighted that 18-35-year-olds accounted for two-thirds of the trips taken in the first half of the year.

Clearly, mobile is a huge driver of travel growth in India and Nasdaq-listed MakeMyTrip’s financials have reported blockbuster growth in mobile bookings. It has also been concentrating its marketing activities on  securing new users via app-based promotions and upping its activity in second and third tier cities across India.

This strategy has always been presented as a long-term vision. In the first six months of 2016, 30% of its new customers were in the 18-24-year old bracket, compared with 24% in the first six months of 2015.

Its younger customers are also showing a distinct preference  for short-haul international travel, accounting for 65% of short-haul bookings.

They are also travelling more often – 63% of the young travelers took more than four trips in the half compared with 54% last time.

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