Lucy Liu, award-winning actress, producer and director, joins the campaign aims to raise Mandarin Oriental’s brand awareness globally through charitable partnerships with international celebrities.

Award-winning actress, producer and director Lucy Liu has joined Mandarin Oriental Hotel Group as a celebrity fan for a multimillion-dollar global advertising campaign, “He’s a Fan/She’s a Fan.”

The campaign aims to raise Mandarin Oriental’s brand awareness globally through charitable partnerships with international celebrities. In return, Mandarin Oriental donates to a celebrity’s charity of choice. Liu will be raising money for UNICEF and Ignite.

Liu joins a long list of celebrity fans that includes Morgan Freeman, Kevin Spacey, Christian Louboutin, Sophie Marceu, Jane Seymour, Liam Neeson, Signourney Weaver and others. Video interviews with Liu and other celebrities can be found on Mandarin Oriental’s website.