InterContinental Hotels Group (IHG) has appointed Adeline Ng as Vice President of Strategy for Asia, Middle East & Africa (AMEA). Adeline will be based in IHG’s regional head office in Singapore.

As head of strategy, Adeline will lead the strategic agenda for IHG in AMEA by evaluating market dynamics and identifying emerging growth opportunities, helping to ensure that IHG retains its strong leadership position in the region. She will also lead key business planning processes and support the tracking of IHG’s performance against growth targets

Adeline was most recently with US-based The WhiteWave Foods Company, where she held multiple roles in strategic planning and finance. Her experience also includes positions with global consulting firms McKinsey & Company and Innosight, as well as the Supreme Court of Singapore. She holds an MBA from Harvard Business School and degrees in law and accounting/finance from the London School of Economics.

Jan Smits, Chief Executive Officer, Asia, Middle East and Africa, IHG said, “Adeline joins us with a strong background in business analyses and strategic planning across a number of sectors and markets. I have no doubt this will bring considerable value to the company and our leadership team as we expand our business and look for new ways to deliver world-class guest experiences.”

Commenting on her appointment, Adeline said, “Asia, Middle East and Africa are fast-paced regions which hold immense growth potential for the hospitality industry. I believe IHG is well-positioned to win, given the strength of our brands and world-class systems. I look forward to using my experience in strategy and innovation to help IHG navigate this exciting growth journey, and am thrilled to be joining the talented team in AMEA."

IHG has 246 properties across five brands in AMEA – InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites – and more than 130 properties due to open in the next three to five years. The company is set to introduce a new brand, Hotel Indigo, into the region with the first property in Thailand – Hotel Indigo Bangkok Wireless Road, which will open by next year.