A recent Deutsche Bank Research Report published July 13, 2016, highlighted hotel owners’ creeping concerns. Something just isn’t quite right when it comes to the proliferation of loyalty rates.

A close examination of hotel property financial statements reveals the truth: for many branded hotel properties, online travel agency (OTA) channels are now driving more value, and increasingly more room revenue, than brand.com!

How could this be? Let’s take a look at an interesting case study. (Editor’s note: Tnooz has agreed to not name the brand for confidentiality, but we confirm that the data is for one of world’s most recognized brands.)

Read original article