The Pfister Hotel offers an augmented reality (AR) tour available to guests. It is the first hotel in the U.S. to launch this AR tour. Marcus Hotels & Resorts has announced that its flagship property, The Pfister Hotel in Milwaukee, Wis. will be the first hotel in the U.S. to offer an augmented reality (AR) tour available to guests. To be launched during Milwaukee’s Gallery Night Friday, October 17, participants will be invited to download an AR application from their smartphone that will prompt them on a guided tour of the hotel’s extensive art collection. At launch, ten of the items in the hotel’s world-renowned art collection will be interactive, with the goal of adding additional pieces in the coming months. The tour provides a real-time, digital, full motion experience for guests, featuring games, videos and other graphics. The app is free and is available for download on www.pfisterAR.com where guests can learn about the tour and how it works. The app will also be available on the Apple Store and Google Play, and can be used on any smartphone or Epson or Google Glass wearable.
Augmented reality, a live direct or indirect view of a physical, real-world environment whose elements are augmented, or supplemented, by computer-generated sensory input such as sound, video, graphics or GPS data, is gaining popularity among marketers. “AR is a creative way to capture our customer’s attention, and allows them to see our brand in a new way and engage with us on a completely new level,” added Anderson. |