Tourico Holidays, the world’s fastest growing wholesale travel brokerage company, today announced a new supplier partnership with Nordic Choice Hotels, one of the largest hotel groups in the Nordic region.  Tourico will now sell Nordic Choice’s inventory – consisting of 187 hotels and more than 32,000 rooms across 5 countries – to its 4,900 distribution clients. 

Over the last year, Tourico has seen a 20 percent increase in inbound hotel bookings in the Nordic region.  Leading source markets driving the inbound growth included China (400%), India (89%), Mexico (59%), Colombia (26%), and Canada (113%).

“As demand for Scandinavia continues to increase, our partnership with Nordic Choice will allow us to offer travelers and clients even more reputable hotel inventory in the region,” said Niklas Pettersson, Regional Director of Product Development in the Nordics and Baltics for Tourico Holidays.  “Conversely, our unique global client network will help Nordic Choice fill even more rooms and diversify their customer base – ensuring an already very successful hotel group will continue to grow into the future.”

As a source market, the Nordic region’s outbound hotel bookings increased, as well.  Year-over-year bookings from the region sharply rose by over 30%, led by bookings to Latin America (55%), North America (20%), Asia Pacific (10%) and Europe (10%).

“The Nordic travel ecosystem is currently in a very healthy, sustainable place right now,” Pettersson said.  “Local suppliers are noticing a steady growth in demand from other regions of the world, while Scandinavian consumers, travel agents, and distributors continue to book travel themselves.”