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Argyle Hotel Group (AHG) held the official opening ceremony of its Guangzhou Office and partnership agreements and signing ceremony on October 28. On the 28th of October, Argyle Hotel Group (AHG) held the official opening ceremony of its Guangzhou Office and partnership agreements and signing ceremony. As a mid-scale selective city hotel from Australia, Ausotel is perfectly placed to capture the mid-range Chinese hotel market. With this, the Ausotelbrand is embarking on a new journey, with AHG basing its Ausotel headquarters in Guangzhou, Guangdong province, where it will be on thethreshold of extensive development.
The "Ausotel" brand development in China has been highly commended in China and Australia. The ceremony proceedings sawMr. Dominic Trindade, Consul-General of Australia in Guangzhou,Ms. Julie-Anne Nichols, Senior Trade Commissioner of Australia in Guangzhou and Ms. Tracy Colgan, Chairman of the Australian Chamber of Commerce, Beijing all in attendance. Besides, nearly 300 representatives from all circles were present at the ceremony, including well-known experts of hospitality industry, hotel investors and a lot of influential media. On the ceremony, Mr. Dominic Trindade made a toast:” Argyle Hotel Group (Australia) is a successful model of hospitality industry in Australia, which goes onto the world stage. This achievement has been widely recognized by government, media and lodging industry. We will look forward to Argyle Hotel Group getting more achievements.” Ms. Tracy Colgan also addressed it:” Recent years, I have been in touch with Argyle Hotel Group. The latest time, I saw Argyle Hotel Group has gotten the WESTPAC SPECIAL RECOGNITION AWARD. Meanwhile, I’m glad that Mr. Kevin Zhang was elected to be the member of the AustCham board.” Furthermore, Mr. Kevin Zhang, Chief Executive Officer of AHG also attended this event and narrated the story of Ausotel Smart, who analysed the inspiration and concepts of this brand. He said:” Smart can be understood as “Simplistic & Modern ART” and represents three meanings, respectively, “Smart Hotel”, “Smart Customer” and “Smart Investor”. It will provide customers with simplistic and fashionable space and offer the biggest return on investment for investors. Typical Ausotel patrons includes emerging middle class, white-collar business people and youthful customers, who are fashionable, full of energy and like to enjoy the comfortable & relaxed living environment. Ausotel will show its concepts as slogan “Smart Stay Everyday”, and provide the most convenient services. On this event, investors from Guangzhou, Shangri-la , Lijiang and Ningde signed contacts with Argyle Hotel Group. Additionally, AMERICAN HOTEL & LODGING ASSOCIATION (AH&LA), well respected design firm, DDA and ANS plus high quality supplier of bathroom fixtures, American Standardand other partners also signed strategicalliances with AHG’s Guangzhou Office to jointly promote the continuous development of the "Ausotel" brand throughout Greater China. When it comes to the development strategy about Ausotel, Jeff Zhang, the general manager of AHG’s Guangzhou Office said:” In the next three years, Ausotel will continuously develop inmid-range Chinese hotel market. And the number of member hotels will increase to 150.” |
