Research from Sabre has opened the door on what consumers think with regards to personalisation, rather than what airlines, hotels and other believe.

The study was carried out with 2,000 travellers in the UK (through Censuswide) in a bid to gauge what they expect from travel brands but also what they are willing to pay for when “personsalising” their trips with additional items.

The following charts cover some of the relevant results from the study:

What is “personalisation”?

By sector:

By age groups:

Spending on air products:

Spending on hotel products:

More on the age question:

Gender differences:

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