Qunar manages its vehicle fleet with ownership, different from the likes of Didi Chuxing and Uber which operate in a light-asset strategy. 

The online travel agency also specifically targets the Chinese tourism sector, providing mainly to-and-from airport transportation and other travel-related ride needs.

Several days ago, Qunar announced a cooperation with Uber China named "Uber+Travel" to explore opportunities in travel-related ride market, in addition to its existing partnership with car rental firms Hertz and Enterprise Rent-A-Car.

The online travel firm is also looking to expand into self-driving, rental cars and car pooling services, placing it head-to-head with its key competitors.

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