Source has launched a new app platform with the aim of saving hotels 30% on the cost of fulfilling room service and concierge requests.

Source, the digital lifestyle company, has launched a new app platform with the aim of saving hotels 30% on the cost of fulfilling room service and concierge requests.

With the ability to tailor the content of the app and brand to any individual hotel, the app is designed to offer an instant, yet tailored, digital concierge and room service platform.

Based on proprietary technology developed for Source’s consumer-facing concierge app, the platform enables hotels to offer a tablet in each hotel room, which can manage all concierge requests and food and beverage room service all through the digital app.

The content is also entirely tailored to each hotel, with the ability to display easily changeable menus, articles, offers, advice, tips and other materials to promote usage and sales. The app is designed to enable direct electronic communication between the guest and pre-identified areas of the hotel, based on requests from the guest submitted through different areas of the app. Hotel subscriptions are calculated annually on a per-room basis and the tablet for each room is offered at no cost.·

James Crabb, founder and CEO of Source, said: “It is generally accepted that as more and more retail sales have moved online, the digital and mobile-enabled consumer wants online access for request-based services too. This app offers that instant solution in a manner that can both help save on staff costs but also actively generate additional sales.

“The technology created for our hotel app was a natural follow-on from the huge success of our consumer-facing concierge service, and we have already seen strong advance interest for the product.”