Kaptio has captured the attention of two venture capital firms to back it with a $2.6 million capital-raise.

Capital A Partners and Frumtak II both participated in the round, in a bid to help Kaptio grow its product development and sales efforts.

Iceland-based Kaptio emerged in 2009 and has since gone on to develop a reservation and CRM platform that sits within a brand’s Salesforce database.

The platform allows a brand to manage customer bookings, but also helps travel agents and tour operators to structure and operate communications with travel resellers and suppliers.

CEO and co-founder Arnar Laufdal Olafsson says:

“This funding is a vote of confidence in our vision of transforming the world of travel together with our customers and partners and is a stepping stone in becoming the ‘Veeva’ of travel.”

“It will allow us to bring further efficiency, simplicity and time savings to the travel industry – helping our clients in the UK and overseas to put customer experience at the heart of everything they do.”

Following its formation in Iceland, the company has grown to have a team of 16, with offices in the UK, Belarus, and Germany.

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