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HNA and Huazhu Jointly Create Chinese Hotel Alliance

时间:2015-06-19 来源:行者旅游 TripMaster.CN 官网:https://www.tripmaster.cn

HNA Hotel Group Hotel Group and Huazhu Hotels Group signed a long-term strategic cooperation agreement on December 19 at the Shanghai Grand Theatre Poly.

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HNA Hotel Group Hotel Group and Huazhu Hotels Group signed a long-term strategic cooperation agreement on December 19 at the Shanghai Grand Theatre Poly. Under the guidance of this strategic agreement, the parties will share in the member resources, Room resource integration, complementary and joint marketing channels to promote their brands and make a positive attempt to explore and work together to build a new model of China Hotel Alliance.

HNA Hotel Group Hotel Group and Huazhu Hotels Group the same column as the Global 100 Hotel Group two companies, today officially hand in hand with an open, sharing, win-win situation for the guidelines, the full integration of customers, products, channels, superior resources bilateral operations, and ultimately Collaborative development.

Huazhu Hotels Group since its inception in 2005, and quickly became one of China's fastest-growing hotel groups, and successfully listed on NASDAQ. Over 280 cities in China have 1800 hotels, in recent years, Huazhu Hotels Group, based on Hanting Hotels to build a JOYA, All Seasons, Manxin and other hotel brands, from high-end to provide guests with fast, business travel to a full range of holiday accommodation.

HNA Group HNA Hotel Group is an international hotel management company specialized in hotel operation and management industry has recognized expertise, ranked the top five ranking Chinese hotel group. Since its inception in 1997, HNA Hotel Group to fully play its capital, management, human resources and technological advantages, by virtue of its excellent service concept and professional management system, won the owners and customers of the high degree of trust and praise. HNA Group has acquired in Europe and the third largest hotel group NH Hotels shares, becoming its largest shareholder, and will set up a joint venture in the territory, to jointly develop hotel business. Owns, including Botans, Tangla, Jun Tang, Yi Tang, including Tangla brand series, and contains HNA Hotel, HNA Hotel, HNA Inn hotel brand, including the hippocampus and also operated a number of golf courses and Club Vac Hyatt Vacation Club Plaza.

In October this year, Mr. Ji Qi, founder and chairman and CEO of Huazhu Hotels Group and Mr. Bai Haibo, president and CEO of HNA Hotel Group made first contact, the two sides open communication and exchange of views on issues of concern. In communication, we found HNA Hotel Group and Huazhu Hotels Group has a natural complementarity in the genes. China's representative to live as the Internet, have a distinct advantage and experience on the Internet thinking in hotel marketing, customer loyalty programs and hotel operations in the end; and HNA Hotel Group's operations in the high-end hotels, as well as relying on HNA Group build the whole circle of modern service industry chain ecological advantages. Therefore, in this context, the cooperation has become a matter of course the inevitable result.

To fast forward landing bilateral cooperation, after adequate communication and mutual understanding, the two sides agreed on a cooperation agreement signed today. In this agreement the two sides will frequent flyer program members to share strategies, based on mutual exemption of vacant rooms house exchange resources, the use of both sides to achieve high-quality cross-marketing sales channels, as well as use of both high-quality media resources to carry out joint brand marketing four aspects to carry out in-depth cooperation, open, breakthroughs and innovation principle, get rid of all artificial barriers and technology, the actual value of the property formed alliances to bring convenient, flexible, perfect stay for all guests.


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