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Meadin Report: the Development of China’s High-end Hotel Brand in November, 2014

时间:2015-06-19 来源:行者旅游 TripMaster.CN 官网:https://www.tripmaster.cn

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time.

An overview of the China’s domestic hotels development in November

1. Latest industry news:

1. Starwood Capital Group and Jin Jiang International Holdings Co., Ltd. have signed an agreement regarding Starwood Capital Group's potential sale of Groupe du Louvre and its 100% indirect subsidiary Louvre Hotels Group for an undisclosed amount.

2. Starwood Hotels & Resorts, Aloft and W Hotels and Resorts would jointly launch a “SPG Keyless” project which would cover 150 hotels.

3. Northern Hotel Shanghai with 165 comfortable and elegant rooms officially opened on November 28.

4. BTG Hotels (Group) Co., Ltd. (“BTG Hotels”), a large all-encompassing publicly-listed Chinese tourism company, acquired 70% stakes of Zhejiang Nanyuan Holding Group Co., Ltd.

Analysis of the brand impact of Chinese high-end hotel brands November

1.    TOP 20 China’s Domestic High-end hotel brands board

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2. An overview of China’s domestic hotel brand index changes in November

(1) According to the index change

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(2) According to the ranking change

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3. The key China’s domestic hotel brand analysis

Chart: Greenland MBI (Meadin Brand Index) detailed data (November)

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The Index Change

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3.    Top1 Rising Domestic High-end Hotel Brand Analysis

Chart: Portofino (Meadin Brand Index) detailed data (November)

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The Index Change

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