The stock, which trades on Nasdaq, plummeted 20 percent in recent months due to China's economic turbulence and a recent merger with money-losing peer Qunar. But Ctrip's dominant position in the country's travel industry is likely to produce "rapid gains in revenues and profit margins for years to come," the publication said.

Even as growth in China's broader economy drops to the slowest pace since the 2009 recession, its travel industry is booming, growing 19 percent last year, Barron's said.

"China's online travel market could top America's by the end of the decade," the magazine said.