Shangri-La Hotels and Resorts have announced to appoint Steven Taylor as chief marketing officer (CMO) on 5 January 2015.

Shangri-La Hotels and Resorts have announced that Steven Taylor will join the company as chief marketing officer (CMO) on 5 January 2015. He will be based in the group’s corporate office in Hong Kong and report to Shangri-La President and CEO Greg Dogan.

In his role as CMO, Taylor will oversee all functions across Shangri-La’s Sales and Marketing Division, including revenue management, sales, digital marketing, brand communications, loyalty and partner marketing, customer insights and relationship management, reservations and distribution and corporate communications.

Taylor is the former vice president of marketing for Starwood Hotels & Resorts, Europe, Africa and the Middle East, where he was responsible for 260 hotels under nine brands including The Luxury Collection, St. Regis, W and Westin. Previously, Taylor held senior roles at Starwood for over 16 years in brand management, digital marketing, partnerships and loyalty marketing, e-commerce and revenue management. Taylor holds an Executive MBA from the Swiss School of Hospitality & Tourism.

“We are delighted Steven is joining Shangri-La’s senior leadership team. There has been a fundamental shift in marketing communications in the past decade, and Steven has a keen understanding of how to communicate with and engage ‘Generation C’,” said Shangri-La President and CEO Greg Dogan. “With his strategic vision and depth of experience, Steven will be an asset to Shangri-La as we extend ‘hospitality from the heart’ for which Shangri-La is renowned, and engage consumers across all digital touch-points.”

Taylor commented, “Shangri-La is an industry leading luxury lifestyle brand and I am excited to be part of its future. I look forward to working with the talented Shangri-La teams worldwide, continuing to create unique moments and memorable experiences for our guests and amplifying conversations around our hotels and brands.”