Shanghai Jin Jiang International Hotels Group recently took new initiatives for its overseas expansion by opening Jinjiang Inn in Seoul.

After acquiring Louvre Hotels Group, the second largest hotel services group in Europe, Shanghai Jin Jiang International Hotels Group recently took new initiatives for its overseas expansion. It is said that Jinjiang Inn will open in Seoul, the capital city of South Korea.

Jin Jiang Inn Myeongdong Seoul, the first overseas franchise hotel of Jin Jiang Inn, mainly faced the Chinese travelers visiting Korea.

To lower the risk and adapt to local market, Jin Jiang International Hotels Group expanded abroad through authorization of agency. Relevant data shows that Jin Jiang International Hotels Group formally signed an agreement with Liwayway Holdings Company Limited to bring Jin Jiang Inns into Philippines in 2011. Jin Jiang Inn settled in Indonesia by granting franchises to Maspion Group in 2014.