The hotel is set to elevate the local hospitality landscape with its buzzing social scene and tech-forward mindset, offering a vibrant option for hyper-connected global travelers.

　　Dongguan, China – January 15, 2016 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the debut of its sizzling Aloft® brand in the Fenggang district of Dongguan, Guangdong province in China. Owned by Yitian Group, Aloft Dongguan Dynamic Town marks the first international branded property in the Fenggang district located at the junction of Dongguan Dynamic Town and Shenzhen Longgang Central Business District. The hotel is set to elevate the local hospitality landscape with its buzzing social scene and tech-forward mindset, offering a vibrant option for hyper-connected global travelers.

　　“We are thrilled to unveil Aloft Dongguan Dynamic Town in the up-and-coming area of Fenggang, home to some of the most exciting high tech industries” said Vincent Ong, Senior Brand Director, Asia Pacific Brand Management, Starwood Hotels & Resorts. “With the brand’s passion for live music, design-led initiatives and innovative new technologies, Aloft® is ideally positioned to meet the needs of the next generation of travelers, and is set to further enliven the Fenggang district.”

　　Designed with tech-forward millennials in mind, Aloft Dongguan Dynamic Town features SPG Keyless— the hospitality industry’s first truly mobile check-in system— alongside 270 urban loft-inspired guestrooms. Each room features the brand’s signature offerings such as the ultra-comfortable plush signature bed, a rainforest shower, custom amenities by Bliss® Spa, and fast and free WiFi. Additionally, a Plug & Play connectivity panel links to the 43” LCD TV. The hotel also features ArfSM, the Aloft brand’s signature pet-friendly program for dogs under 40 lbs (18 kg), providing an Aloft-branded pet bed and bowl, plus treats and toys.

　　Aloft Dongguan Dynamic Town offers the ideal venue for guests to mix and mingle, work, or simply relax. The hotel’s signature restaurant, Nook, serves an international buffet and a la carte options. For on-the-go guests who prefer fuss-free meals, Re: fuel by AloftSM offers a 24/7 grab and go variety of light meals, mix-and-match munchies, healthy bites and more. Additionally, the hotel’s signature W XYZSM bar offers a buzzing space for guests to enjoy a refreshing cocktail, unwind with on-site recreational amenities such as billiards or table tennis, or catch up-and-coming music acts that are part of the Aloft brand’s signature Live at Aloft Hotels music programming. The Re:mixSM lounge affords another vibrant space for guests to relax or play in a stylish setting, while those that want to keep fit 24/7 can sneak in a workout at the well-equipped Re:chargeSM gym or take a dip at Splash, the indoor swimming pool.

　　For energized functions and meetings, Aloft Dongguan Dynamic Town features ‘Tactic’, 762㎡ of function spaces, including a 480㎡ grand ballroom and individual Tactic Meeting Rooms – all equipped with high speed internet access and state-of-the-art AV equipment.

　　Melody Xu, General Manager of Aloft Dongguan Dynamic Town, said, “Aloft Dongguan Dynamic Town injects a chic, modern and tech-forward vibe to Fenggang. It is an ideal base for exploring the always lively city of Shenzhen, as well as for getting down to business in the Longgang district. For leisure and business travelers alike, Aloft Dongguan Dynamic Town – and its signature Aloft amenities – is the place to optimize both work and play.”

　　The second Aloft hotel in Dongguan, Aloft Dongguan Dynamic Town is located in the heart of an emerging area that is home to innovative high-tech parks. Aloft Dongguan Dynamic Town is conveniently 10 minutes by car to Tian’an Longgang Cyber Park. The hotel is also 10 minutes to Universiade Metro Station, 30 minutes to Luo Hu Railway Station, and 50 minutes to Shenzhen International Airport (SZX), all by car.