Welcome to Breaking News in Tourism and Hospitality Industry from Meadin.com. Let’s look at what happened this week.

Headline

China Lodging Group Limited Confirmed to Take 85% Stake in Hotel Home

On December 24th, China Lodging Group Limited Confirmed to take 85% stake in Hotel Home but did not disclose the purchase amount. The China Lodging/Hanting Inns business was established in 2005. The original company, Powerhill, was established in 2005, and the current Huazhu company was established in 2007.

Marriott Moves Step Closer to Starwood Deal

Marriott International, Inc. (NASDAQ: MAR) announced that it has filed a joint proxy and registration statement on Form S-4 with the U.S. Securities and Exchange Commission (SEC) in connection with the company's proposed acquisition of Starwood Hotels & Resorts Worldwide in a merger transaction. Once complete, the transaction would result in the world's largest hotel company, with more than 5,500 hotels and 1.1 million rooms across 31 brands in over 100 countries. The combined company would be named Marriott International, Inc. and would be headquartered in Bethesda, MD.

Tambourine Releases Hotel Marketer Holiday Wish List 2015

When gas and flight prices go down, travel planning and booking shoots up. More and more people are willing to indulge in a getaway, knowing their travel funds will have more leverage and reach. By saving at the gas pumps and on flights, travelers are more comfortable with splurging in other places – dinner at your restaurant, a spa treatment, valet, etc. This past year has proven just that and we're all crossing our fingers that the low prices continue through 2016.

HotNews

ONYX Strengthens China Presence with The Opening of Nine New Properties by 2017

International hospitality provider ONYX Hospitality Group has announced two additions to its China hotel development pipeline with the recent signing of Amari Yangshou Guilin and Shama Daqing Heilongjiang.

These two new properties are part of the group’s current pipeline of nine new properties under development in various parts of China.

St. Regis Hotels & Resorts Makes Grand Debut in Macau

St. Regis Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc.(NYSE:HOT), today announced the much-awaited debut of The St. Regis Macao, Cotai Central in Macau, a UNESCO World Heritage Site with more than 450 years of history and cultural exchange between China and Europe. Owned byVenetian Orient Limited, an affiliate of Sands China Ltd, the 400-room hotel is set to elevate Macau's luxury hospitality landscape with its uncompromising experiences, signature butler service, exceptional culinary venues and grand design – all underpinned by the St. Regis brand's legacy.

Dusit Signs A New Dusit Devarana Hot Springs Resort in Zhuzhou, Hunan Province

Dusit Fudu Hotels and Resorts is pleased to announce the signing of an agreement with Zhuzhou Nature Real Estate Development Company Limited to manage the first upscale, internationally branded lifestyle resort in Zhuzhou City, Hunan Province.

Insights

Travel Companies Can Improve Revenues by Engaging Travelers on the Right Channels

Marketing, as we know it, has been rapidly evolving over the past number of years, and 2015 has been a year of significant change. The role of marketing has transitioned from an expense to an accountable revenue driver that is no longer just a data point on a report or a vehicle to fill the sales pipeline. What has been the catalyst for this change? The dramatic growth of engagement marketing, which has become an expected norm from both the consumer and brand perspective.

Hotel PMS: How to Measure ROI

When it comes to gauging the potential return on investment (ROI) on upgrading to a next-generation PMS, the first question to ask is: To what extent will the new system reduce the amount of time currently being spent on managing front desk activities, including check-ins and check-outs, and on such mundane (but time-consuming) tasks as consolidating guest accounts and managing rates and availability across distribution channels, including OTA, GDS, Web, and travel agents?

The Review Age And What It Means for Your Hotel

Corporate transparency, social responsibility and responding to customer reviews in real-time are but three examples of 21st century business practices that have transitioned from value-add to consumer expectation in under a decade.

Industry Trends

16 Hotel Marketing Trends for 2016

2016 is right around the corner, and this past year has seen a slew of changes to the digital marketing landscape. The growth isn't over, though – mobile is exploding and technology is expanding. That means that digital marketing, still a relatively young and swiftly-growing field, is rapidly growing and changing along with it.

Four Big Hotel And Resort Marketing Trends You Need to Know for 2016

Every day it is clearer: we are in a brave new world when it comes to marketing hotels. What worked, no longer does. Who we think our competition is, no longer is. And we need to accelerate our embrace of these changes to prosper in 2016.

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