Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time.

An overview of the China’s domestic hotels development in November

Latest industry news:

1. After acquiring Louvre Hotels Group, the second largest hotel services group in Europe, Shanghai Jin Jiang International Hotels Group recently took new initiatives for its overseas expansion. On November 26th, Jinjiang Inn opened in Seoul, the capital city of South Korea. Jin Jiang Inn Myeongdong Seoul is the first overseas franchise hotel of Jin Jiang Inn and mainly faces the Chinese travelers visiting Korea.

2. Recently, GreenTree Inn launched “One-key access to internet” service, so the guests who check in GreenTree Inn can enjoy free WiFi after logging into the GreenTree APP.

3. On November 12th, Home Inns Group announced its financial results for the third quarter ended September 30, 2014. According to the report, total revenues of Home Inns Group increased 7.9% year over year to RMB 1.88 billion (US$305.7 million) for the third quarter of 2014. Net income attributable to ordinary shareholders was RMB 245.5 million (US$40.0 million) for the third quarter of 2014, compared with RMB 108.0 million in the same period a year ago. Adjusted net income attributable to ordinary shareholders (non-GAAP) increased 24.0% year over year to RMB 224.3 million (US$36.5 million).

Analysis of the brand impact of China’s Economy hotel brands in November

TOP 20 China’s Economy hotel brands board

An Overview of China’s Economy Hotel Brand Index Changes in November

1. According to the index change

(2) According to the ranking change

Fastest Rising Economy Hotel Brand Analysis

Chart: Citihome (Meadin Brand Index) detailed data (November)

(1)The Index Change

The key China’s economy hotel brand analysis

Chart: Joyinn &Suits MBI (Meadin Brand Index) detailed data (November)

The Index Change

Introduction of Meadin Brand Index (MBI)

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

MBI calculation formula: MBI=a*UI+b*MI+c*HI

Note: MBI refers to Meadin Brand Index; a, b, c separately represents weighting coefficient in the system.

UI(User Influence)

User influence is reflected by retrieval frequency of brand keywords in the China’s mainstream search engines for a period of time. The data are obtained through scientific analysis, calculation and weighting by MBIMS, which reflects the users’ attention for brand keywords.

MI(Media Influence)

Media Influence refers to the number of news reported by major Internet media which are related to the brand keywords. The data are obtained through scientific analysis, calculation and weighting by MBIMS, which reflects the media’ attention for brand keywords.

HI(Hotel Influence)

Media Influence refers to the number of news reported by tourism or hotel industry media which are related to the brand keywords. The data are obtained through scientific analysis, calculation and weighting by MBIMS, which reflects the industry’ attention for brand keywords.

How does MBI do the calculation?

The calculation is based on MBIMS (Meadin Brand Index Monitoring System), which is independently developed by Meadin.com. Targeting industry-relevant hotel and supplier brands, the system unremittingly and monthly keeps tracing Meadin.com, China’s major search engines and millions of netizens’ Internet behaviors on the database websites from other industries, sorting IP attributes of the brands’ potential users or actual users, collecting data from the aspect of user influence, media influence and industry influence.

Meadin Tourism Academy reviews and proofreads the raw database of the brand index, count up effective attention proportion by MBIMS, and eventually obtain the data of MBI through weighting calculation. The MBIMS also sorts according to the same category brands and ranks in accordance with effective attention proportion, reflecting the brand influence comprehensively.

The users are able to check the details by clicking a specific brand.

Ranking: MBI’s monthly ranking of hotels or supplier brands in the corresponding category.

Trend: the trend of rising or falling compared to the monthly ranking of hotel or supplier brands last month.

Full List: the users are allowed to click the Full List button, entering the research channel index page to check complete situation of the brand ranking.

Rising ranking: rising numbers of the monthly ranking of hotels or supplier brands last month

Fastest rising brand: hotels or brands that have moved up fastest compare to last month

Attention board of brands: brands with the largest numbers of clicks on the brand detail page.

Brand LOGO: the LOGO of hotel or supplier brands.

Graphs of brand index: graphs that reflect the MBI’s data changes of hotel and supplier brands.

Latest News: relevant news about hotel or supplier brands.

Specials: relevant brands’ specials of hotel or supplier brands.