The report gives an overview of the International Hotels Brands development in China and analyzes the brand impact of International Hotels Brandsin China in May, 2015.

An Overview of the International Upscale Hotels Development in China In May

Latest news about hotel industry:

1. After the overwhelming success of Smile Asia Week in 2014, The Ritz-Carlton hotels of Asia Pacific will run the program to raise funds for The Smile Mission for a second year. From May 4to 10, specially crafted cakes will be sold to raise funds for the international medical charity which provides children with cleft lips or palates a reason to smile again.

2. On May 29th, Starwood Hotels & Resorts Worldwide Inc. said it would open more luxury hotels this year than in any year since 2001. About 75% of Starwood's portfolio is at the high-end, which includes the St. Regis and W Hotels brands.

3.To promote awareness of the dangers of smoking to the Qingcheng public and create a better environment for children, Shangri-La Hotel, Huhhot held a “Tobacco VS Health” CSR activity on 31 May 2015, World No Tobacco Day. On this day, pedestrians who keep their cigarettes in their pockets were rewarded with hotel-prepared products, such as healthy vegetable sandwiches and fruit juices. The activity aims to draw everybody away from the unhealthy “chronic killer” and show more love and concern for their health and that of their families.

Analysis of the Brand Impact of International Upscale Hotel Brands in China in May

TOP 20 international upscale hotels brands board

An Overview of International Upscale Hotels Brands Index Changes in May

The brands index change

The ranking change

Top1 Rising International Upscale Hotels Brands in China Analysis in May

The brand index change

The Key International Upscale Hotels Brands in China Analysis in May

The brand index change

Introduction of Meadin Brand Index (MBI)

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from four dimensions: Search Index, Public Opinion Index, Operation Index and Media Index. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy.Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

MBI calculation formula: MBI=a*SI+b*PI+c*OI+d*MI

Note: MBI refers to Meadin Brand Index; a, b, c and d separately represents weighting coefficient in the system. SI refers to Search Index;PI refers to Public Sentiment Index;OI refers to Operation Index;MI refers to Media Index.

Notice: enterprise or individual is allowed to monitor and predict the brand development according to Meadin Brand Index, but the MBI is not identical with brand development.

Search index (SI): the weighting sum of retrieval frequency of positive brand keywords in China’s mainstream search engines for a period of time.

Public Opinion Index (PI): state of user reviews on a hotel for a period of time.

Operation Index (OI): state of operation on Internet and mobile Internet of hotel brands, such as official website traffic of hotel, app downloads and Weibo search, etc., for a period of time.

Media Index(MI): the number of news reported by 126 Internet media (including 102 mass media and 24 industry media) which are related to the brand keywords for a period of time.