The Report of Supplier Brands Development in China’s Hospitality Industry is released exclusively by MTA from Meadin.com according to the data and analysis from MBI.

Chapter 1: Brief Introduction of Supplier Brands Development Report in China’s Hospitality Industry

The Report of Supplier Brands Development in China’s Hospitality Industry is released exclusively by MTA from Meadin.com according to the data and analysis from MBI. The report selects 6 categories which include hotel cotton fabrics, carpets, bath&toilet applicants, room consumables, cleaning equipment and computer management system. Through the elaboration and in-depth analysis of the brands, the report will give references for hotel supplier enterprises and hotel procurement personnel.

Chapter 2: Status Analysis of Hotel Supplier Brands, 2014

In 2014, China’s hospitality industry continued to develop, and the total output value of hotel supplies was also expected to exceed 2 trillion Yuan. According to the data from China Hotel Supplies Association, the total output value of China hotel supplies was 1.8 trillion Yuan in 2013, 1.6 trillion Yuan in 2012, 1.5 trillion Yuan in 2011, 1.1 trillion Yuan in 2010, and it has achieved stable rise in four consecutive years.

Behind the prosperity, however, is a series of potential crisis. At present, the hotel supplies industry has problems: the scale is too small, the industrial chain is too single and the influence is not prominent enough.

In terms of industry environment, hotel supplier enterprises are in the low end of the industrial chain as well as other made-in-China enterprises, not only face with the extrusion from unfair trade barriers in Europe and the United States, but also confronted with the increase of labor cost and the constraints of environmental resource, thus the competition becomes more and more grim.

In terms of industry demand, the hotel supplies often change frequently. Combined with the strong tourism market and the emergence of new types of hotels, the upgrade of hotel supplies becomes more often.

In terms of industry supply, people’s living standard has risen to a certain extent, thus their aesthetic taste and design requirements for hotel supplies have also increased, and even the purchase rate of ordinary consumers is in ascent. In general, hotel suppliers must meet the needs from both hotels and consumers in the future.

In the context of emphasizing high quality products and high demand services, hotel supplier brands in China’s hospitality industry still have a long road to take. Maybe the era of depending on the amount of transactions to win will still exist for a few years, but the era of depending on brands to win has come. Let’s witness the development through the ranking board as follows.

Chapter 3: Hotel Supplier Brands Ranking Board, 2014

I. Hotel Cotton Fabrics Brands Ranking Board, 2014

TOP10 Hotel Cotton Fabrics Brands Board, 2014

Summary:

1. As is showed in the above annual ranking board, YAGAO, Canasin and HAX International are in the top 3. Compared to last year’s performance, YAGAO has exceeded 2 rankings and became No.1hotel cotton fabrics brand; Canasin has dropped 1 ranking and became No.2hotel cotton fabrics brand; HAX International has exceeded 2 rankings and became No.3hotel cotton fabrics brand; Xinjiyuanhas dropped3rankings and became N0.5 hotel cotton fabrics brand in2014.

Data Comparison of Hotel Cotton Fabric BrandsBetween 2014 and 2013

2. From the rate of change showed on the above ranking board, we can see the brands which experienced largest increase of change rate are YAGAO, Canasin, HAX International and Hualin. Among them, the index of YAGAO has risen by 356.64%, Canasin has risen by 121.8%, HAX International has risen by 67.24%, Hualin has risen by 58% compared to the indexes in 2013. The brands which experienced largest decline of change rate are TONGFANG and Xinjiyuan, and their indexes have fell 55.56% and 29.79% respectively compared to the indexes in 2013.

Brands Analysis:

In general, the overall brand influence of hotel cotton fabric is limited, and it is only confined to the industry. But its brand data has a certain upgrade compared to the data last year, especially for the top 3 brands. This is mainly due to the increasingly fierce competition environment and the brand identity from market.

In 2014, YAGAO hasn’t posit itself as the supplier for hotel linen, and it upgraded itself as the hotel linen system solver, high-end shopping social mall and the leader of hotel O2O.

In October 2014, we heard the rumors that HAX International was acquired by Guangdong Yihua Timber Industry Co.,Ltd. Although the final merger failed, this event revealed the value of hotel cotton fabrics brands amazingly for hospitality industry.

As the biggest hotel linen supplier and hotel linen leader in the region of Asia Pacific, although Canasin continues to develop its research technologies in industry, its concern on brand is weaker than the former two brands.

II. Hotel Bath&Toilet Appliance Brands Ranking Board, 2014

TOP11 Hotel Bath&Toilet Appliance Brands Board, 2014

Summary:

1. As is showed in the above annual ranking board, ARROW, FAENZA and TOTO are in the top 3. Among them, the position of ARROW remains No.1 as well as its position last year; FAENZA has exceeded 2 rankings and became No.2hotel bath&toilet appliance brand; TOTO has dropped 1 ranking and became N0.3 hotel bath&toilet appliance brand; KOHLER has dropped 4 rankings and became N0.7 hotel bath&toilet appliance brand in 2014.

Data Comparison of Hotel Bath&Toilet Appliance Brands Between 2014 and 2013

2. From the rate of change showed on the above ranking board, we can see the brands which experienced largest increase of change rate are Swell, Aboluo, FAENZA and Roca. Among them, the indexes of Swell have risen by 78.31%, Aboluo has risen by75.38%, FAENZA has risen by 63.99%, Roca has risen by 62.94%. The brand which experienced largest decrease is KOHLER, and its index has dropped by 31.69%.

Brands Analysis:

In general, the indexes of traditional hotel bath&toilet appliance brands haven’t raise too much especially for the top 3 brands, and there even occurs the phenomenon of decline. Meanwhile, new supplier brands are conducting branding exercises and the diversity of hotel bath&toilt appliacance brands becomes more and more obvious.

ARROW, whose sales performance remains No.1 in recent 10 years in upscale hotel market, depends on its 6 matching solutions including perfect hotel, apartment, affordable housing, hospital and villas. Among them, the hotel matching solutions were divided into hotel public bath&toilet program and express inn bath&toilet program, and these 2 parts aiming at hotels in different level.

As a foreign brand, the products of FAENZA are always famous for its high quality. Over the years, FAENZA’s aim is to create the most comfortable bath&toilet space for hotel industry and engineering industry, actively help the hotel to enhance customer experience, and it is warmly welcomed and highly appraised by hotel industry.

As an enterprise possesses around a hundred years of history, TOTO’s quality of products is always proven and durable, because TOTO has experienced several global economic crisis and market changes. So it can stand down and keep the quality of its own products to reach the unanimous affirmations from global users and upscale hotels.

III. Hotel Cleaning Equipment Brands Ranking Board, 2014

TOP10 Hotel Cleaning Equipment Brands Board, 2014

Summary:

1. As is showed in the above annual ranking board, KÄRCHER, Hangxing and VIPER are still in top 3. Compared to the ranking board last year, KÄRCHER remains as NO.1 brand, Hangxing has exceeded 1 ranking and became No.2 hotel cleaning equipment brand; VIPER has dropped1ranking and became N0.3 hotel cleaning equipment brand.

Data Comparison of Hotel Cleaning Equipment Brands Between 2014 and 2013

2. From the rate of change showed on the above ranking board, we can see the brands which experienced largest increase of change rate is Hangxing, and its index have risen by 57.78%.The brands which experienced largest decrease are Minuteman, Nilfisk and MAHA, and their indexes have dropped by 68.75%,38.34% and 34.43% respectively.

Brands Analysis:

In general, the influence of hotel cleaning equipment brands is limited. The indexes are same as before: KÄRCHER is still the No.1 brand and other brands follow up. Meanwhile, with the increase of domestic demand, the process of the localization is expected to become increasingly rapid.

With the help of the German’s specific style of work, meticulous management system, large-scale production mode and continuous improvement and update of technology, KÄRCHER has become a giant aircraft careering today's cleaning industry. In the short term, the leading role of KÄRCHER is difficult to shake. Compared to other brands, its brand index is much higher. It also reflects the deep-rooted industry awareness of KÄRCHER.

VIPER cleaning equipment belongs to Nilfisk Group, and it is widely acknowledged by hotel market because of its concentration on middle and down scale cleaning equipment filed. At present, it is not only Asia's cleaning equipment manufacturers and suppliers, but also is a large scale supplier to provide users with the system's maintenance program and improve the pre-sale and after-sale service.

Hangxing machinery was founded in 1986,and it is the leading industrial cleaning equipment manufacturer in China which recognized by Shangri-La, Accor, Kempinski, Marriott, Holiday Inn, Best Western, Sheraton, Days Inn, Hyatt, Howard Johnson, Le Méridien Etoile, Jinjiang, Shimao, New Century, Tianlun and other domestic and international hotel management group.

IV. Hotel Room Consumables Brands Ranking Board, 2014

TOP9 Hotel Room Consumables Brands Board, 2014

Summary：

1. As is showed in the above annual ranking board, MAXAM, Colgate and LMZ are still in the top 3. Among them, MAXAM has exceeded 2 rankings and became No.1hotel room consumables brand compared to the position last year; Colgate has dropped 1 ranking and became No.2 hotel room consumables brand; LMZ has dropped1 ranking and became No.3 hotel room consumables brand in 2014.

Data Comparison of Hotel Room Consumables Brands Between 2014 and 2013

2. From the rate of change showed on the above ranking board, we can see the brand which experienced largest increase of change rate is Dongxing, and its index have risen by 420.178%.The brands which experienced largest decrease are Binli,Ming Fai and Shangteng Nilfisk and, and their indexes have dropped by 47.25%,41.41% and 35.89% respectively.

Brands Analysis:

In general, Colgate,MAXAM and LMZ are still in the top of the hotel room consumables brands board, and the characteristics of their products are covering all levels of hotels, especially in middle and down-scale hotels. In addition, they also occupy a considerable proportion in the civilian market.

MAXAM is an enterprise specializing in the production and sales of toothpaste for tourism and hotel supplies series, it has matching cleaning products specifically for hotel rooms, and its products are welcomed by users both at home and abroad. In 2014, MAXAM’s market position and brand awareness will be further enhanced; it is the outstanding representative of civil and commercial industry field.

As a professional manufacturer of hotel toothbrush, toothpaste, soap, shampoo, shower gel, etc., LMZ aims to create a world-class hotel supplies manufacturer. Zhong Chunbin,the chairman has said that the hotel supplies company will continue to improve the product structure and develop new profit growth point to meet the cleaning supplies demand from different levels of hotels.

Dongxing Hotel Supplies Co., Ltd. is a comprehensive manufacturer of hotel amenities which integrates the activities of printing, plastic injection, plastic bottles, liquid, soap, toothbrush and linen. It has been focusing on research and development of guest amenities for high-end hotels. As an experienced supplier for more than 500 domestic and international luxury hotels (groups) and hotel management companies, Dongxing has established supply network throughout Asia Pacific, Europe and America.

V. Hotel Carpets Brands Ranking Board, 2014

TOP9 Hotel Carpets Brands Board, 2014

Summary:

1. As is showed in the above annual ranking board, SHANHUA, HUADE and HAIMA are in the top 3. Among them, SHANHUA became No.1hotel carpets brand; HUADE became No.2hotel carpets brand; HAIMA became No.3hotel carpets brand; Dongsheng is only a step away from HAIMA in 2014.

Data Comparison of Hotel Carpets BrandsBetween 2014 and 2013

2. From the rate of change showed on the above ranking board, we can see the brands which experienced largest increase of change rate are QAHY, Hongye, and Dongsheng, and their indexes have risen by 92.54%、38.64% and 31.54% respectively. Meanwhile, the brands which experienced decline of change rate are HUADE and SHANHUA, and their indexes have fallen rapidly. In general, the popularity of hotel carpet brands has been slightly upgraded.

Brands Analysis:

In general, SHANHUA, HUADE, HAIMA, and Dongsheng are in the top of hotel carpets board. Meanwhile, other brands are difficult to level up their market share and industry visibility in a short term. The hotel carpets enterprises haven’t pay too much effort on shaping their brand, thus they weren’t influenced too much by consumers.

The brand of SHANHUA crowned “the first China Top Brand in Carpet Business” based on its 4 certifications of “China Well-known Trademark”, “China’s 500 Most Valuable Brands”, “China Top Brand”, and “National Inspection-free Products”. In market segmentation, SHANHUA has cooperated with a number of international brand hotel groups like Ritz Carlton, St. Regis, Four Seasons and Shangri-La.

HUADE carpet has gained "China National Environment Protective Carpet Certificate" and “National Inspection-free Products”. It has 6 hotel solutions among star hotels, express inns, leisure entertainment, business office, administrative affairs and home living. Furthermore, the series products from HUADE are widely welcomed by Crowne Plaza, Sofite, Sheraton, Wanda and other thousands of star hotels every year.

According to the statistics from Carpet China Association, the sales of Axminster carpet from HAIMA broke the world record and reached 2.6 million square metres in 2012, and it became the new leader in the world of Axminster carpet industry. At present, more than 1000 5-Star Hotels in the world are laying HAIMA brand carpet. Meanwhile, HUADE launched luxury, comfort, economic and other hotel carpet recommended standards.

VI. Hotel Computer Management System Brands Ranking Board, 2014

TOP16 Hotel Computer Management System Brands Board, 2014

Summary：

1. As is showed in the above annual ranking board, yonyou, Hi-thinking,JNET, Kingdee and TENGYUN are in the top 5 respectively. Among them, yonyou became No.1 Hotel Computer Management System Brand; Hi-thinking,JNET,and TENGYUN are new monitoring brands in 2014. Compared to the same period last year, JNET has dropped 2 rankings and Shiji has dropped 3 rankings.

Data Comparison of Hotel Computer Management System Brands Between 2014 and 2013

2. From the rate of change showed on the above ranking board, we can see the brands which experienced largest increase of change rate are Shiji and TALENT, and their indexes have risen by 65.61%, 38.3% respectively. Meanwhile, the brands which experienced largest decline of change rate are GEMSTAR and WESTSOFT, and their indexes have fallen by 50% and 48.31% respectively.

Brands Analysis:

In general, hotel computer management system brands are rooted in industry, and their ability of shaping brands is great and hasn’t lost in the mass brands.

As a leading supplier in managing software, mobile applications and cloud services for enterprises in local Asia Pacific, yonyou starts from the needs of actual hotel business management, customizing the standard yonyou version for hotels, providing hotel front desk and POS cash register applications for middle and down-scale hotel enterprises to meet business needs of fast and efficient hotel management.

Back in 1994, Hi-thinking launched a DOS version of Hi-thinking Hotel Management System V1.0, and it launched 11 hotel industry solutions include the Hi-thinking Restaurant Management System, Hi-thinking Wireless Order System, Hi-thinking Spa Management System and Hi-thinking Sauna management system later. So far, only the Hi-thinking Hotel Management System has nearly 800 Stars Hotel users.

As one of the hotel catering software system developers, JNET software has launched 8 industry solutions include the JNET Hotel Management System, JNET Catering Management System, JNET Sauna Management System, JNET Sleepless City Management System, JNET Club Management System. Thus, JNET possesses rich experience in the development of software systems in hotel, catering and entertainment, and other services industry.

Chapter4: Development Trend of Hotel Supplier Brands, 2015

The purchase space of China hotel industry remains huge and the value of transaction reaches another peak. However, with the continuous development of hotel industry and the changing needs of customers, the trend of hotel purchase in 2015 will also have a subtle change. The trend pays more emphasis on the role and status of hotel suppliers; it has shift serve-hotels to serve-users.

1. The Purchase Concept Changes Along with the Change of E-business Trend

The way of depending on relationship to purchase and supply has exist in the industry for many years, but with the development of Internet and electronic business trend, the transparency degree of purchase and supply information will be higher and higher. Quality, service and customer value have become the selling point in industry. The transformation of the purchase form also gives the traditional sense of purchase and supply a new direction to think about.

2. The Status of Purchase and Supply Becomes More Equal Because of Demand

The traditional way of purchase and supply which dominated by hotels will change thoroughly because of the change of customer’s personalized needs. Suppliers not only need to have in-depth understanding of the needs of hotels, but also need to seize the needs of guests more correctly than hotels. This kind of user experience thinking makes the status of traditional purchase and supply more equal.

3. The Purchase Situation Requires Hotel Suppliers to Joint Together

Using big data to analyze and collect user information, and to upgrade and optimize the products have become industry consensus. In the technology era which dominated by intellectualization and informatization, hotels rely more on suppliers, especially the suppliers which use new technology to enhance the hardware products and software services. Cooperation and win-win situation has become the most effective operation mode between hotel groups and brand suppliers.

At the same time, by the results of achievements first and traditional relationship network, hotel suppliers tend to focus on upgrading products to meet hotel service, they often neglect brand building to retain long-term vitality. In 2015, the hotel brand suppliers will also show some new trends.

I. Brands of High Visibility are Expanding their Market Share Ratio

Different from 90% of small business, the big brand companies will be more and more focused by industry with the development of hotel chain group. One is the diversification of products gives hotels full right to choose, and the second is it can also reflect the rapid follow-up in terms of product iteration. At the same time, "powerful alliances" can do better endorsement and services for Industry and users.

II、Domestic Brands and International Brands are Roughly the Same

With the continuous amplification of the mid-scale hotel market, the demand for hotel supplies also tends to be popularizing and close to civilian. Traditional international hotel supplier brands will be into a bottleneck because of the stagnant development of luxury hotel, and new generation of domestic hotel suppliers can rely on the cumulative number of products and product quality to occupy a larger market space.

III. Supplier Brands Will Seek More Opportunities

Hotel supplier brands not only need to do well in building seamless contact between enterprises, hotels and customers in the future, but also need to win the leading position through enough capital and market opportunity. In addition to necessary hardware upgrades, the corresponding service system will also be the top priority in future supplier brand development.

In short, technological progress and innovation is always the source of the vitality of the enterprise. Supplier brands in Chinese hotel industry should focus on the use of advanced technology, new crafts and new materials in order to save resources and energy, reduce pollution and strive to be green supplier, produce green products to seize future market through innovation in the future, and occupy future customers trough brand reputation.

Appendix 1 Introduction of Meadin Brand Index (MBI)

Introduction of Meadin Brand Index (MBI)

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

MBI calculation formula: MBI=a*UI+b*MI+c*HI

Note: MBI refers to Meadin Brand Index; a, b, c separately represents weighting coefficient in the system.

UI (User Influence)

User influence is reflected by retrieval frequency of brand keywords in the China’s mainstream search engines for a period of time. The data are obtained through scientific analysis, calculation and weighting by MBIMS, which reflects the users’ attention for brand keywords.

MI (Media Influence)

Media Influence refers to the number of news reported by major Internet media which are related to the brand keywords. The data are obtained through scientific analysis, calculation and weighting by MBIMS, which reflects the media’ attention for brand keywords.

HI (Hotel Influence)

Media Influence refers to the number of news reported by tourism or hotel industry media which are related to the brand keywords. The data are obtained through scientific analysis, calculation and weighting by MBIMS, which reflects the industry’ attention for brand keywords.

How does MBI do the calculation?

The calculation is based on MBIMS (Meadin Brand Index Monitoring System), which is independently developed by Meadin.com. Targeting industry-relevant hotel and supplier brands, the system unremittingly and monthly keeps tracing Meadin.com, China’s major search engines and millions of netizens’ Internet behaviors on the database websites from other industries, sorting IP attributes of the brands’ potential users or actual users, collecting data from the aspect of search index, public opinion index, operation index and media index.

Meadin Tourism Academy reviews and proofreads the raw database of the brand index, count up effective attention proportion by MBIMS, and eventually obtain the data of MBI through weighting calculation. The MBIMS also sorts according to the same category brands and ranks in accordance with effective attention proportion, reflecting the brand influence comprehensively.

Nouns explanation

Ranking: MBI’s monthly ranking of hotels or supplier brands in the corresponding category.

Trend: the trend of rising or falling compared to the monthly ranking of hotel or supplier brands last month.

Full List: the users are allowed to click the Full List button, entering the research channel index page to check complete situation of the brand ranking.

Rising ranking: rising numbers of the monthly ranking of hotels or supplier brands last month

Fastest rising brand: hotels or brands that have moved up fastest compare to last month

Attention board of brands: brands with the largest numbers of clicks on the brand detail page.

Brand LOGO: the LOGO of hotel or supplier brands.

Graphs of brand index: graphs that reflect the MBI’s data changes of hotel and supplier brands.

News: relevant news about hotel or supplier brands.

Specials: relevant brands’ specials of hotel or supplier brands.