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George Qiao: Application of Big Data in Hospitality Industry

时间:2015-07-01 来源:行者旅游 TripMaster.CN 官网:https://www.tripmaster.cn

MBI is not only welcomed by both domestic and international high-end hotels through real data analysis, but also gained a large number of media attention and reporting.

BEIJING, June 30, 2015 /Meadin.COM/--On June 30th, 2015, "The Most Influential Brand Award Ceremony in Hospitality Industry, 2014" by Meadin.com and People.cn is held at New World Hotel Beijing. More than 60 hotel brand executives, 10 founders of supplier brands and 40 mainstream media executives attend the Award Ceremony.

At the conference, George Qiao, CEO of Hangzhou East Sunnet Science and Technology Co., Ltd makes a speech.

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George Qiao, CEO of Hangzhou East Sunnet Science and Technology Co., Ltd

The following is the speech record:

Good afternoon, ladies and gentlemen.

I’ve been thinking about a problem for a long time: as a very traditional industry in this completely different era, how should we look at our future development? How the future development will influence on our industry? What are the factors that we have in this industry could generate driving force for social development?

Recently, it seems to have an answer, that is, mining and research under the circumstance of Big Data.

Why do I say so? We have to admit that stores in future cities will disappear a lot with rapid development of Internet technology. Furthermore, FMCG market will transfer to network, and hotels will be the most popular consumer experience center. So, as one of the biggest flow inlets offline, hotel cluster will perform greater commercial value, start to raise public data platform by itself or develop with third-party one day. Hotel and catering industry is likely to become an important force among big data development agencies. Such cross-border cooperation will provide basis for a large number of new products in this huge experience center as to bring a new business model for hotels.

As a data research institute, Meadin.com spent three years of continuous research and data mining, cooperated with 164 network media to develop MBI which possesses scientific attitude, giving companies objective data analysis, reflecting hotel brand influence in Internet era over the past year. MBI provides basis for enterprise's brand strategy formulation, thus to determine the future direction and road of hotel industry. Over the past two years, MBI is not only welcomed by both domestic and international high-end hotels through real data analysis, but also gained a large number of media attention and reporting. But it's just the start of Meadin’s industry data research, we hope to release more valuable research data to public, and we believe there will be more organizations and groups work together with us, and we will create greater value for the development of industry and society in the future.

All honored guests come today are not only the leaders in hotel industry, but also the elites in this era. Meadin.com will enhance hotel brand influence with all of you, and improve the status and influence of China's hotel brand in international field in particular.

Here are a lot of media elites and representatives from the third-party research institutions today; we are all the pioneers of the times. In the future, we will further deepen cooperation, develop hotel industry data and regard it as the core to further develop the tourism industry data. And the development of these data could be spread through various channels to share with the whole world. Today, President Kenneth from Now Travel Asia also attends our ceremony; meanwhile, Now Travel Asia will release MBI of the award-winning hotel brands throughout Southeast Asia after the end of this year’s ceremony.

Finally, on behalf of the organizers of the sponsor – Meadin.com, I would like to extend our sincere thanks to participating members from media and express the warmest congratulations to the representatives from award-winning hotel brands and hotel supplier brands once again. Thank you all!


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