On June 30th, 2015, “The Most Influential Brand Award Ceremony in Hospitality Industry, 2014” initiated by Meadin.COM and People.cn is officially open at New World Beijing Hotel.

BEIJING, June 30, 2015 /Meadin.COM/--On June 30th, 2015, "The Most Influential Brand Award Ceremony in Hospitality Industry, 2014" by Meadin.com and People.cn is held at New World Hotel Beijing. More than 60 hotel brand executives, 10 founders of supplier brands and 40 mainstream media executives attend the Award Ceremony.

2014 was an extraordinary year for the hospitality industry. After the development downturn, the hotel market started to recover. Both Upscale hotels and economy hotels develop towards Midscale hotels. "Brand Market Segmentation" becomes an annual keyword. However, it is a platitude to seize the markets with capital and industrial management. In order to deal with the picky guests, the development of big data, the impact of mobile internet marketing, and the global economic change, all of the century enterprises should put brand in a crucial position. In this case, more and more hotels will take MBI as a benchmark for their own development to promote brand development.

On June 30th, “The Most Influential Brand Award Ceremony in Hospitality Industry, 2014” is held at New World Hotel Beijing. Today’s ceremony interprets MBI system deeply through a new way, more than 60 hotels brand executives, founders of 10 hotel supplier brands and 40 mainstream media executives attend New World Beijing Hotel to witness the fruits of the China’s hospitality industry together.

The red carpet show is the first part of the ceremony, such a unique performance has active the atmosphere of the ceremony.

Jingsheng Xu, the Secretary-General from China Hotel Association

Subsequently, Jingsheng Xu, the Secretary-General from China Hotel Association makes a speech. Meanwhile, George Qiao, CEO from Hangzhou East Sunnet Technology Co., Ltd. and Qin Luo, COO from Hangzhou East Sunnet Technology Co., Ltd. are also invited to make speeches and interpret MBI system. Furthermore, Dawei Wang, the Vice Director of Online Strategic Department in Public Opinion Monitoring Office from Peopledaily and Jianwei Dong, the Industry Research Director from Baidu Institute of Marketing also make speeches which add energy to China’s hospitality industry.

There are 57 awards which include TOP3 of The Most Potential Hotel Brands, TOP10 of The Most influential International Upscale Hotel Brands, Top 10 of the Most Influential Chinese Upscale Hotel Brands, Top 10 of the Most Influential Boutique Hotel Brands, Top 10 of the Most Influential Mid-scale Hotel Brands, Top 10 of the Most Influential Economy Hotel Brands and TOP4 of The Most Popular Supplier Brands in today’s ceremony.However, these awards are not just medals or a trophies,they are the witness of the development of China's hospitality industry last year.

In the grand ceremony of China's hotel industry, we have witnessed the growth process in many excellent brands; also, this stage also belongs to many new hotel brands in hotel industry. We look forward to more and more new forces to emerge in China’s hotel industry and also hope that the senior hotel brands will bring us unexpected surprises in the future!