The index of hotel brands mainly analyzes brand influence from four dimensions: Search Index, Public Opinion Index, Operation Index and Media Index.

BEIJING, June 30, 2015 /Meadin.COM/--On June 30th, 2015, "The Most Influential Brand Award Ceremony in Hospitality Industry, 2014" by Meadin.com and People.cn is held at New World Hotel Beijing. More than 60 hotel brand executives, 10 founders of supplier brands and 40 mainstream media executives attend the Award Ceremony.

Qin Luo, the COO  from Hangzhou East Sunnet Technology Co., Ltd., makes a deep interpretation of Meadin Brand Index Monitoring System (MBIMS). It is first time for Meadin.COM to public the composition of MBI in detail after optimizing monitoring index.

Qin Luo,  COO  of Hangzhou East Sunnet Technology Co., Ltd.

From the interpretation of Mr. Lluo, we can know that Meadin Brand Index (MBI) is released exclusively by Meadin Tourism Academy. MBI includes two parts which cover hotel brands and supplier brands.

The index of hotel brands mainly analyzes brand influence from four dimensions: Search Index, Public Opinion Index, Operation Index and Media Index. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management.

The index of supplier brands mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. Although some suppliers not only service hospitality industry, the data from them is also a complement of MBI.

Apart from the interpretation of MBI, Mr. Luo also shows us the development of Meadin Brand Index Monitoring System (MBIMS) during the last three years.

At the age of big data, data has become a huge push for the development of the hospitality industry. The rising trend curve on MBI chart foreshadows that Chinese hospitality industry will pay more and more attention to brand building and upgrading. This is not only the development of MBI, but also the breakthrough of hospitality industry.