Accor Hotels has launched a “Savour, Snap, Share” social media campaign across Asia, aimed at bringing together social media, food and selfies.

Accor Hotels has launched a “Savour, Snap, Share” social media campaign across Asia, aimed at bringing together social media, food and selfies. Hotel guests and visitors alike are encouraged to share “food-fies” of themselves enjoying culinary delights at any Accor property around the world.

This campaign is inspired by 2014 Accor Hotels Asia Pacific Social Media Monitor where survey findings revealed that 77% of travellers took photos during their last trip. Interestingly, respondents from Southeast Asia are most likely to have taken photos, with those from the Philippines (54%), Indonesia (51%) and Thailand (50%) making the top three. The survey also found women (82%) to be more snap happy than men (74%). Travellers were more likely to have been pointing their cameras and smartphones at food (44%) than anything else.

The contest will run from now to 9 March 2015 in Singapore, China, India, Indonesia, Korea, Thailand and Vietnam. Spanning various social media platforms, namely, Facebook, Instagram and Weibo, participants stand the chance to win weekly prizes including dining vouchers and Accor Advantage Plus memberships, as well as the grand prize of a two-night stay at a participating Accor hotel of their choice.

A top Accor Chef Panel has been assembled to determine the weekly winners. Daine Gilbert (Sofitel Bali Nusa Dua), Sakal Phoeung (Sofitel Saigon Plaza), Paul Smart (Sofitel So Bangkok) and Anne-Cécile Degenne (Sofitel So Singapore) will take turns to pick the best submissions each week.