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Meadin Report: the Development of International Hotels Brands in China in January, 2015

时间:2015-06-19 来源:行者旅游 TripMaster.CN 官网:https://www.tripmaster.cn

Marriott International said that it reached a deal to buy Canada’s Delta Hotels and Resorts for about $135 million. Marriott said the deal, once completed, will give it a leading position in Canada.

An overview of the international hotels development in China in January

Latest news about hotel industry:

1. Marriott International said that it reached a deal to buy Canada's Delta Hotels and Resorts for about $135 million. Marriott said the deal, once completed, will give it a leading position in Canada.

2. Starwood Hotels & Resorts Worldwide Inc, a US-based hotel company, has announced the first debut of Four Points by Sheraton, Aloft and Element in Tianjin.

3. Wanda Group officially announced it had acquired the 1 Alfred Street and Fairfax House building’s in Sydney, Australia and the group plans to invest approximately $1 billion to develop a mixed-use landmark project. [Read more at Meadin.com]

Analysis of the brand impact of international hotel brands in China in January

TOP 20 international hotels brands board

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An Overview of International Hotels Brands Index Changes in January

The brands index change

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The ranking change

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Top1 Rising International Hotels Brands in China Analysis in January

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The brand index change

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The Key International Hotels Brands in China Analysis in January

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The brand index change

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Introduction of Meadin Brand Index (MBI)

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

Report Introduction

Report of China’s Hospitality Industry Brands Development, exclusively released by Meadin Tourism Academy, is an analysis report written according to data statistics from Meadin Brand Index. The report made a comparative analysis among four types of brands including international hotels, China’s domestic hotels, economy hotels and mid-range hotels.


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