The report gives an overview of the China’s domestic high-end hotels brands development and analyzes the brand impact of China’s domestic high-end hotels brands in January.

An overview of the China’s domestic high-end hotels brands development in January

1. Latest industry news:

1) China’s hospitality industry ran into a downturn in 2014. Vice president of the China Tourism Association, Miaolin Chen, said that New Century Hotels and Resorts would not open five-star hotels in 2015.

2) Shanghai Jin Jiang International Hotels (Group) Company Limited announced that the company would establish a wholly owned subsidiary at abroad as purchase subject to complete the purchase of Louvre Hotel Group which owned by Starwood Capital.

Analysis of the brand impact of China’s domestic high-end hotels brands in January

1. TOP 20 China’s domestic high-end hotels brands board in January

2. An Overview of China’s Domestic High-end Hotels Brands Index Changes in January

(1) According to the index change

Top3 China’s Domestic High-end Hotels Brands Year-On-Year Rate Increase and Decrease in January

(2) According to the ranking change

Top3 China’s Domestic High-end Hotels Brands Ranking Up and Down in January

3. Top1 Rising Domestic High-end Hotels Brands Analysis in January

The Index Change

4. The key China’s domestic high-end hotels brands analysis in January

The Index Change

Introduction of Meadin Brand Index (MBI)

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

Report Introduction

Report of China’s Hospitality Industry Brands Development, exclusively released by Meadin Tourism Academy, is an analysis report written according to data statistics from Meadin Brand Index. The report made a comparative analysis among four types of brands including international hotels, China’s domestic hotels, economy hotels and mid-range hotels.(Translation by Ella)