|
The Plateno Hotels Group is a joint venture between the world’s leading investment companies.
Chinese Name: 铂涛酒店集团 English name: Plateno Hotels Group Established Time: 2005 Company Profile: The Plateno Hotels Group is a joint venture between the world’s leading investment companies, the Carlyle Investment Group, Sequoia Capital and Actis Capital LLP, and the founders of 7 Days Group Holdings Ltd, the No.1 economy hotel brand with 2000 hotels and over 190,000 rooms in 269 cities across China. The group owns five major hotel brands：Portofino Hotel, Lavande Hotel, James Joyce Coffetel, ZMAX Hotel and 7 Days Inn. It operates China’s No.1 hotel loyalty program with over 70 million registered members. Brief history: 2005 – first 7Days Inn opened 2009 – 300 hotels listed on the NYSE 2011 – 1000 hotels, 30 million members 2013 – Plateno Hotels Group formed, 2100+ hotels, 70 million members; Hotel total transaction value in 2013 exceeded RMB 7.5 billion. 2018 - 6000 hotels, 95 million members Brands:
7 Days Inn Simple, consistent and high-quality lodging in a comfortable, clean, and convenient environment, all at an affordable price, 7 Days Inn hotels are conveniently located near major business and leisure destinations throughout China. Portofino Portofino Hotel offers a superior standard of service and comfort to that of traditional luxury hotels in China. It is devoted to providing superior in-room products with an exquisite level of comfort and service for the urban elite. Lavande Lavande hotel is a midscale hotel that highly values customer’s supreme comfort experiences. With the fragrance of Lavande as its unique feature, Lavande hotel is devoted to pursuing supreme coziness and a relaxing environment for the weary traveler. James Joyce Coffetel James Joyce Coffetel is a blend of hotel and artisan coffee culture, an exciting new concept for midscale hotels. Coffee culture is all consuming at James Joyce Cfftel, from the lobby to its homey bedrooms. This theme carries through in its design, color, feeling and each has a coffee bar. ZMAX Hotels ZMAX fashion hotel is a midscale hotel that offers our guests the Z-LIFE, a modern trendy hotel experience that mixes the latest in technology with great design and social fun. Xana Hotelle Xana Hotelle is China's first hotel brand specially designed for women. It aims to create a superior feminine hotel experience for today's business woman on the go. Daojia Hotel Daojia Hotel is a resort brand hotel located in Tibet. It combines relaxing hotel service with traditional Tibetan local culture for a unique experience and stay. MORA coffee MORA coffee is a coffee brand for the young urbanite and those that stay young at heart. It can be found in hotels, bookstores and movie theatres creating a new approach to coffee culture. ALBAR ALBAR hotels is a new joint venture between Paris Inn, France and Plateno to launch 200 five star boutique hotels worldwide, with an emphasis on classical French elegance and superior service. Hampton by Hilton Hilton Worldwide has signed an exclusive license agreement with Plateno Hotels to rapidly launch and develop the Hampton by Hilton brand in China. With this agreement, Hampton plans to have over 400 deals signed, with the first hotel expected to open by the end of 2015. Hotel12 Hotel12 is a contemporary boutique design hotel with high spec fittings and features, blending art with design. Each room of the hotel is individually designed by an international artist. The first Hotel12 is located in the Austrian Alps. Plateno Hotels Group Loyalty Program The largest membership program in China with 70 million members • the members are between 21-40 years old, they are comfortable with online booking and are open and adaptive to new ideas. • 40% travel for business. |
