The report gives an overview of the China’s Boutique Hotels Brands development and analyzes the brand impact of China’s Boutique Hotels Brands in January, 2015.

An overview of the China’s Boutique Hotels Brands Development in January

1. Latest industry news:

(1) Atour Hotel announced it raised US$30 million in its Series B financing, lifting the company’s valuation to RMB1 billion. Atour Hotel will accelerate its expansion in China and abroad as well as set up an experiential user community with the latest funding.

(2) Hotel Indigo®, InterContinental Hotels Group's boutique brand has launched a new food and beverage (F&B) philosophy to create a local landmark by bringing the best food and drink artisans from the community into the hotels. [Read more at Meadin.com]

Analysis of the Brand Impact of China’s Boutique Hotels Brands in January

1. TOP 10 China’s boutique hotels brands board in January

2. An Overview of China’s Boutique Hotels Brands Index Changes in January

The brands index change

The ranking change

Introduction of Meadin Brand Index (MBI)

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

Report Introduction

Report of China’s Hospitality Industry Brands Development, exclusively released by Meadin Tourism Academy, is an analysis report written according to data statistics from Meadin Brand Index. The report made a comparative analysis among four types of brands including international hotels, China’s domestic hotels, economy hotels and mid-range hotels.(Translation by Ella)