Starwood Hotels & Resorts has launched its next generation designs for its lifestyle select brands, Aloft, Element and Four Points.

The new Aloft concept room

Starwood Hotels & Resorts has launched its next generation designs for its lifestyle select brands, Aloft, Element and Four Points.

Each design brings something different: Aloft hotels will be serviced by new robot butler called Botlr; Element rooms will have smart floor tiles, mapping out a gentle lighting path for guests going to the bathroom during the night; while Four Points’ new concept will have smart mirrors with news headlines and weather forecasts.

During a presentation at Element Harrison in the US, Lara Shortall, creative director, global brand design for Starwood, said: “What we want to keep in mind when we’re coming up with a new design is that It’s not a revelation, it’s really about evolving the design and updating it so that any of the existing hotels can bring in the new design seamlessly with what they already have.

“There is a guest archetype or a mindset we think about when we’re developing a design and every part of the brand, so for Element it’s healthy active, for Aloft, it’s the self-expressers and for Four Points it's the independent thinker.”

Shortall confirmed that the first of the second generation Element rooms will roll out in quarter three of 2016, and date of implementation of the new concepts for Four Points and Aloft rooms is to be confirmed.

In the new Aloft concept room, guests will be able to control the air conditioning and lighting and set a morning playlist and coffee to brew at a certain time, all with their phones.

Using Apple TV, guests will be able to finish a movie they were watching on the plane, or listen to playlists using Bluetooth hooked up to a hidden sound system.

Additionally, at Aloft’s WXYZ bar, virtual reality stations will be installed so that guests can ‘soar’ through the air with a virtual skydive or take in the sights and sounds of a concert.