The report gives an overview of the China’s Boutique Hotels Brands development and analyzes the brand impact of China’s Boutique Hotels Brands in March, 2015.

Analysis of the Brand Impact of China’s Boutique Hotels Brands in March

1. TOP 10 China’s boutique hotels brands board in March

2. An Overview of China’s Boutique Hotels Brands Index Changes in March

The brands index change

The ranking change

Meadin Brand Index (MBI)

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from four dimensions: Search index, Public Sentiment Index, Operation Index and Media Index. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS) , independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

MBI calculation formula: MBI=a*SI+b*PI+c*OI+d*MI

Note: MBI refers to Meadin Brand Index; a, b, c separately represents weighting coefficient in the system.

SI (search index)

Search index is reflected by retrieval frequency of brand keywords in the China’s mainstream search engines for a period of time. The data are obtained through scientific analysis, calculation and weighting by MBIMS, which reflects the users’ attention for brand keywords.

PI (Public Sentiment Index)

Public Sentiment Index is reflected by the users’ reviews on the hotels for a period of time.

OI (Operation Index)

Operation Index refers to the Internet and mobile Internet operations of hotels brands, such as the search volume from official website, MicroBlog and Wechat and the app downloads.

MI (Media Index)

Media Index refers to the number of news reported by major Internet media which are related to the brand keywords. The data are obtained through scientific analysis, calculation and weighting by MBIMS, which reflects the media’ attention for brand keywords.