On June 30th, 2015, “The Most Influential Brand Award Ceremony in Hospitality Industry, 2014” initiated by Meadin.COM will be held at New World Hotel Beijing.

2014 was an extraordinary year for the hospitality industry. After the development downturn, the hotel market started to recover. Both Upscale hotels and economy hotels develop towards Midscale hotels. "Brand Market Segmentation" becomes an annual keyword.

However, it is a platitude to seize the markets with capital and industrial management. In order to deal with the picky guests, the development of large data, the impact of mobile internet marketing, and the global economic change, all of the century enterprises should put brand in a crucial position.

On June 30th, “The Most Influential Brand Award Ceremony in Hospitality Industry, 2014” will be held at New World Hotel Beijing. We will award the most outstanding brands in 2014 jointly with 125 media.

Four Highlights of the Award Ceremony

1. The senior leaders of 40 authoritative media attend the Ceremony

This awards ceremony simplifies the complicated lengthy meeting process and shows the growth process of hotel brands and supplier brands. The growth trajectory of five major types of hotels and five major supplier brands will be interpreted with scientific and reasonable data. In Big Data Era, we strive to use intuitive data to reveal industry trend completely and comprehensively and provide the most powerful support to promote the industry development.

2. The senior leaders of 40 authoritative media attend the Ceremony

As web portal of hospitality industry, Meadin.COM will award hotel and supplier brands will excellent performance in 2014. The event will broadcast live on Chinese major network media. There are more than 60 hotel and hotel group executives, over 10 founders of supplier brands and over 40 major media to attend the award ceremony. The event will be more successful than ever with the large media team and the authoritative industry leaders.

3. Upgrading the database with two new dimensions

In 2014, Meadin Tourism Academy upgraded Meadin Brand Index Monitoring System (MBIMS) and analyzes brand influence on internet and mobile internet from four dimensions: Search index, Public Sentiment Index, Operation Index and Media Index. The additional Public Sentiment Index and Operation Index provide the most authoritative and scientific data reference for hotel brands by the users' reviews on the hotels and the Internet and mobile Internet operations of hotels brands.

4. Improving market segmentation with new boutique hotel brands list

With the hotel market segmentation, the original hotel brand standards have been insufficient to reflect the division of the entire hotel industry completely. The new boutique hotel brands list reflects the emerging boutique hotels’ development. Five types of hotel brands including International Upscale Hotel Brands, Chinese Upscale Hotel Brands, Boutique Hotel Brands, Midscale Hotel Brands and Economy Hotel Brands reflect entire trend of China hospitality industry.

This Award Ceremony will be a splendid pageant to show the efforts of China hospitality industry. The future will be full of crises and opportunities, but we believe that the hotelier and the whole industry will unite together to face the unpredictable market and challenges.