Embassy Suites Hotels and Homewood Suites by Hilton are teaming up to offer “Count On It,” a marketing program designed to help make family reunions easy and stress-free.

Embassy Suites Hotels and Homewood Suites by Hilton are teaming up to offer “Count On It,” a marketing program designed to help make family reunions easy and stress-free.

The program focuses particularly on African-American family reunions, as the brands cited several studies suggesting an estimated 90% of all family reunions are held by African-Americans.

Via an online hub, family-reunion organizers can find:

A personalized group web page where everyone attending the reunion can book rooms at a special group rate while sharing reunion-specific details

Special offers

On-site event planning with assistance from the hotel’s meeting planners

The ability for Hilton HHonors members to use points to purchase unique experiences, rewards, merchandise and vacation packages as well as make charitable contributions

To promote this program, Embassy Suites Hotels and Homewood Suites by Hilton are partnering with “The Tom Joyner Morning Show” Meet Ev’ry Listener Tour, with the hotel brands hosting several tour stops for the nationwide live radio show. The tour stops in 45 major cities across the United States. The brands are also partnering with Black Meetings & Tourism and the National Coalition of 100 Black Women to support the initiative.