The report gives an overview of the China’s Mid-range Hotels Brands development and analyzes the brand impact of China’s Mid-range Hotels Brands in January.

An overview of the China’s Mid-range Hotels Brands Development in January

1. Latest industry news:

(1) Starwood Hotels & Resorts Worldwide has announced the debut of its Aloft Hotels brand in Guangzhou with the opening of Aloft Guangzhou University Park. Located in the center of Guangzhou Higher Education Mega Center and owned by Fineland Group, Aloft Guangzhou University Park features 272 spacious, loft-like rooms, a modern design aesthetic, live music performances, and a buzzing social scene. [Read more at Meadin.com]

(2) Recently, Novotel Hotels celebrated the opening of their newest hotel – the Novotel Zhuhai. Located in Zhuhai, in the Pearl River Delta, the hotel is Novotel’s third in Guangdong Province and 16th in China.

Analysis of the Brand Impact of China’s Mid-Range Hotels Brands in January

1. TOP 20 China’s mid-range hotels brands board in January

2. An Overview of China’s Mid-Range Hotels Brands Index Changes in January

The brands index change

The ranking change

3. Top1 Rising Mid-range Hotels Brands Analysis in January

4. The Key China’s Mid-Range Hotels Brands Analysis in January

Introduction of Meadin Brand Index (MBI)

Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable.

Report Introduction

Report of China’s Hospitality Industry Brands Development, exclusively released by Meadin Tourism Academy, is an analysis report written according to data statistics from Meadin Brand Index. The report made a comparative analysis among four types of brands including international hotels, China’s domestic hotels, economy hotels and mid-range hotels.(Translation by Ella)