Marriott International has announced plans to open 2,700 Moxy hotel rooms in key cities throughout Europe by end 2016. Marriott International has announced plans to open 2,700 Moxy hotel rooms in key cities throughout Europe by end 2016. With a goal of 150 Moxy hotels and 25,000 rooms by 2020, the company expects to sign at least 4,200 rooms in 2015 alone. The announcement follows the successful debut of Moxy Milan Malpensa, Italy in September 2014 and the news that the brand is entering the U.S market with eight identified properties slated for major metropolitan locations, including three in New York City (Chelsea, Mid-town and Lower Manhattan), San Francisco, Seattle, New Orleans and Chicago. “The launch of Moxy Milan was a defining moment for the brand; its first hotel in a gateway city that has met with widespread approval. Its continued expansion in the U.S will extend its appeal to new markets and help to establish it as a truly international brand”, said Amy McPherson, president and managing director of Marriott International, Europe. “We expect that the next few years will show significant growth, helping to build brand presence so travellers can familiarise themselves with a new affordable design hotel concept. We look forward to the future and what it brings for Moxy!” In partnership with Vastint Hospitality as the owner and developer and franchise partners, Nordic Hospitality and ZLEEP Hotels for Moxy Copenhagen, the following Moxy hotels are expected to open by end 2016:
Defined by attitude rather than affordability, Moxy Hotels redesigns the traditional economy hotel experience, allowing guests to work, play, connect and enjoy whilst surrounded by bold design and contemporary style. With its vibrant lobby spaces, 24/7 self-service grab and go, ample plug-ins for personal devices and free Wi-Fi, Moxy aims to surprise budget-conscious travellers with a thoughtful, spirited and fun guest experience. |