GCP Hospitality, Hong Kong-based operators of lifestyle brand Hotels G, announced Thursday it is adding two more properties to its portfolio in 2013, and another four in the next two years.

　　GCP Hospitality, Hong Kong-based operators of lifestyle brand Hotels G, announced Thursday it is adding two more properties to its portfolio in 2013, and another four in the next two years.

　　The brand embarked on the first phase of its expansion last year in Thailand, taking Pullman Bangkok Hotel G and Pullman Pattaya Hotel G under its management. Hotels G has now confirmed further expansions toward the end of this year with the openings of the high-end serviced apartment Residence G in Hong Kong.

　　The company is also considering franchise developments and will launch the Hotel G San Francisco in October.

　　Two more China properties are scheduled to open in 2014 – Residence G Shenzhen and Hotel G Suzhou. Expected to open in 2015 are Hotel G Guangzhou and Residence G Pattaya in Thailand. Also in the pipeline are Hotel G projects in Shanghai, Seoul and Taipei.

　　Hotels G CEO Christophe Vielle also stated that while Asia remains the prime expansion opportunity, the group is still looking to roll out the brand more internationally, targeting Europe and the U.S.

　　“Small, independent owners often find it difficult to adapt their needs to the ones of international groups,” Vielle said, whose GCP Hospitality was created by private equity fund Gaw Capital Partners. “But we believe that trend will be reversed in the coming years. Owners will want to be heard and will want to partner with smaller yet professional hospitality management companies who will work closely with them to market and run a successful operation.”