Meadin Hotel Mobile Internet Marketing System，a revolutionary APP of hotel booking，can provide hotels with ease-to-use, effective and customer-friendly booking system.

　　Recently, Meadin Hotel Mobile Internet Marketing System (MSS) has come into the market, which is developed by Meadin.com R&D Center. MSS is a kind of APP in the leading edge of mobile internet application in the hotel industry, which is a specialized platform for mobile hotel reservation, promotion and social media interaction.

　　According to statistics, the mobile netizens in China will reach 420 millions in 2011; 564 millions in 2012 and 800 millions in 2013. Under the influence of the fast development of the mobile internet, people’s habits have been changing; mobilization and personalization is becoming a new consumption trend.

　　Besides, the fast pace of metropolitan life makes the fragmented time very valuable and the portability and mobilization of mobile phones can make people get all the information at any time when they want, such as hotel reservation and GPS navigation. Meanwhile the demands of hotels come from these mobile people --- traveler. So the hoteliers need to focus and put more money on mobile marketing.

　　“If a hotel acquires its own APP, it takes up the vantage point of hotel marketing channels,” said Gao Yanan, Brand Manager from New Century Hotels & Resorts. “In the future the Generation X and Generation Y are the mainstream of consumers, the hoteliers need to cultivate this segment with the use of mobile internet marketing APP.”

　　“Too many marketing channels are not needed in the future. If your products can appear in the mobile phones of consumers, you have the best marketing channel,” said Zhang Wei, CMO from Pod Inn Hotel Chain Group.

　　It is said that Pod Inn’s membership has grown 4739 persons and orders have reached 219 on a daily basis since it launched MSS hotel booking; Hanting Hotels has gained 520 000 WeChat users and more than 200 000 members within 90 days since it put the micro-life membership card into the market.

　　In this new trend of hotel marketing, MSS has become the new favorite of hotel marketing and it may become the new profitability weapon of hotels.